Content Allies retains Publishing Leader’s Podcast with LinkedIn Sponsored Podcasts
Content Allies, a full-service B2B podcasting agency found a powerful partner in Listen Network to drive podcast growth and deliver unparalleled results for their clients. By leveraging Listen Network's advanced podcast growth advertising, Content Allies has not only boosted its clients' podcast performance but also significantly improved customer retention and opened up new revenue streams.
The Brief
WILEY Partner Solutions, a leading provider of scholarly research solutions and publishing services launched the Research Impact Podcast to specifically target Academics at Universities, as well as professionals at Senior and VP level and above in research societies, publishing groups, medical practices, and other niche industries.
Content Allies initially struggled to reach this specific audience despite delivering thousands of podcast downloads.
With the client at the risk of churning as a result of not hitting the mark, Content Allies turned to Listen Network.
The Solution:
By partnering with Listen Network, and deploying LinkedIn Sponsored Podcasts, Content Allies was able to overcome this challenge, and drive client retention with Wiley Partner Solutions.
LinkedIn Sponsored Podcasts from Listen Network drive better demand for your brand by engaging professionals and driving episode verified podcast downloads directly from LinkedIn and the LinkedIn Audience Network.
With LinkedIn Sponsored Podcast, Content Allies was able to hit their performance goals, delivering downloads matched exactly to Research Impact Podcast’s ICP in the exact companies and industries shared by Wiley Partner Solutions.
Media mix
Activation Channel: LinkedIn Sponsored Podcast
Target Audience: Publishers, Funders, Leaders (in Publishing), Corporates
Geography: United States, Western Europe
Measurement: 60-second IAB Podcast Downloads
Format: High-Intent Banners with Built-In Players
Placements: High-intent performance websites and apps with relevance
Campaign Performance
64%
Consumption rate
~7k
Downloads
Companies Listening
These companies among many others highlight the specificity that the LinkedIn Sponsored Podcasts offers agencies. By targeting professionals on the LinkedIn network, Content Allies was able to drive podcast downloads from the list of target companies, societies and industries provided by the client; Wiley Partner Solutions.
Target Industries
The Research Impact Podcast targeted industries directly and indirectly related to the research industry and the podcast marketing campaign hit the mark by reaching audiences central to the research and scholarly publishing industry, including Higher Education institutions that produce academic research, as well as Research Services providers that support scholarly activities. Additionally, it expanded reach into adjacent sectors like Non-profits, Technology companies, Medical Practices, and Healthcare organizations - all players in the research space.
Job Function
This diversity of job functions highlights the depth of the targeting, hitting individuals in roles integral to the research & scholarly ecosystem.
Job Title
This highlights the precision of the targeting, reaching listeners with titles that match the podcast’s target ICP.
Since partnering with Listen Network, Content Allies has seen remarcable results:
~7,000 engaged downloads across 5 podcast episodes
In-depth analytics and reporting that showcase campaign and channel success
Precise targeting hitting the specific industries, companies and target ICPs.
Listen Network has not only helped Content Allies retain Wiley Partner Solutions, but also increase their advertising spend with the client and sign a new annual deal with a client that was previously a churn risk. By providing their clients with data and unmatched targeting, Content Allies can confidently onboard clients knowing they can deliver results that help corporate marketing leaders justify podcast spend.
Listen Network v Other Ads Platforms
Listen Network Ads operates on an IAB Verified Downloads structure. Here’s how we compare to other Ad Platforms;
$25
Avg CPM
LinkedIn Ads
Does not guarantee an increase in downloads.
$18
Avg CPM
Host read podcast ads
Does not guarantee an increase in downloads.
$1-5
Cost Per Download
Listen Network
Guaranteed IAB Verified Downloads*
*Cost varies based on targeting criteria
Ready to grow your podcast?
Having a B2B podcast is more than just producing episodes; it's a crucial part of an overall business strategy that drives sales enablement, audience connection, and engagement with ideal customer personas. Listen Network empowers agencies like Content Allies to deliver on these goals with its unparalleled audience growth suite that delivers real targeted episode downloads and podcast followers while generating a new revenue stream.
Ready to take your podcast strategy to the next level? Partner with Listen Network and unlock the full potential your clients’ B2B podcasts.
Hitting your podcast KPIs is one quick email away
Contact us through the form or email us at hello@listennetwork.co