Meta Business Innovation and Technology Podcast educates Fortune 500 Leadership on utilizing Facebook to grow their business
Listen Network Ads uses placement in web, mobile web, mobile apps, and post-video plays using detailed audience targeting and strategic contextual intent matching so the content the listener is consuming relates to the topics or intent signal of your episode
The Brief
With 2.94b monthly users, Facebook is the leading social media platform in the world, reaching 59% of social media users.
It is a marketing trove used by more than 200 million small businesses around the world, and about 89% of marketers worldwide.
Despite being an established marketing channel, Facebook wanted to educate Leadership at Mid-Market & Fortune 500 Companies about the potential of utilizing Facebook marketing tools to grow their business.
The Solution
Facebook launched a Podcast Display advertising campaign to reach their target audience “Tech-savvy leadership at mid-market and Fortune 500 companies.”
These podcast ads appeared when listeners were actively browsing high performing intent websites/apps relevant to the marketing industry.
For this podcast, Facebook ran simultaneous campaigns in the US and Western Europe.
Media mix
Activation Channel: Listen Network Display Ads
Target Audience: Tech-savvy leadership at mid-market and Fortune 500 companies
Geography: US and Western Europe
Measurement: 60-seconds IAB Podcast Downloads
Format: High-Intent Banners with Built-In Players
Placements: High intent performance websites and apps with relevance to the target audience
Campaign Performance
80.2M
Impressions
303k
Ads Clicks
108k
Downloads
Companies Listening
Meta’s Podcast attracted listeners from some of the biggest companies in the world including Fortune 500 companies, and the specific industries they were targeting.
Demographics Performance
The podcast was able to reach the top 10% of earners.
Listen Network v Other Ads Platforms
Listen Network Ads operates on an IAB Verified Downloads structure. Here’s how we compare to other Ad Platforms;
$25
Avg CPM
LinkedIn Ads
Does not guarantee an increase in downloads.
$18
Avg CPM
Host read podcast ads
Does not guarantee an increase in downloads.
$1-5
Cost Per Download
Listen Network
Guaranteed IAB Verified Downloads*
*Cost varies based on targeting criteria
Ready to grow your podcast?
Having a B2B Podcast is more than just producing episodes. It’s a key part of your overall business strategy that can help with sales enablement and connect directly with your audience and your ideal customer persona.
The Listen Network Ads Platform is the only ads platform helping B2B Companies hit their Podcast campaign KPIs with targeted and verified downloads.
In addition to this, it helps you make informed business decisions by providing the best-in-class analytics.
Hitting your podcast KPIs is one quick email away
Contact us through the form or email us at hello@listennetwork.co