Content Allies Drives $1.2M in Ad Spend with Listen Network
How Listen Network helped Content Allies reduce customer churn by 40% while driving up high-margin agency revenue by 25% YoY
$1.2M
Ad Spend
$300k
High-Margin Gross Profit
530K+
Podcast Downloads
13
New Accounts Signed
Content Allies, a full-service B2B podcasting agency found a powerful partner in Listen Network to drive podcast growth and deliver unparalleled results for their clients. By leveraging Listen Network's advanced podcast growth advertising, Content Allies has not only boosted its clients' podcast performance but also significantly improved customer retention and opened up new revenue streams.
The Challenge: Inconsistent Performance and Client Churn
Before partnering with Listen Network, Content Allies faced a challenge common in the podcast industry – inconsistent show performance and difficulty meeting client KPIs. Some Fortune 500 clients had invested heavily in podcast production but struggled with promotion and downloads. This led to disappointing results and, ultimately, client churn.
The Solution: Guaranteed Downloads and Precise Targeting
Listen Network ensured that Content Allies' clients could consistently hit their performance goals by offering guaranteed downloads and highly targeted advertising matched exactly to their ICP.
Through Listen Network's advanced contextual targeting across Display Ads, LinkedIn, Meta, YouTube and placement on high-intent websites and apps like Forbes, WebMd, and Entrepreneur, Content Allies could reach their clients' ideal listeners with precision. This approach has been successful for companies like Zendesk, Altus Group, Skanska, Siemens, and Meta, who have all seen significant growth in podcast downloads, views, and subscriber metrics.
Unlike traditional click campaigns, Listen Network's ads ensured Content Allies clients received verified downloads from real listeners, not bots – with the business class data and reporting to prove it.
"Listen Network ensures our clients hit their podcast targets and marketing KPIs with guaranteed downloads, precise listener targeting, and the data to make exceptional leadership presentations that justify budgets. As an agency, we've seen a significant increase in client satisfaction and retention since working with Listen Network."
The Results: Impressive Growth and Satisfied Clients
Since partnering with Listen Network, Content Allies has seen remarkable results:
Over $1.2 million in total ad spend run through Listen Network
Estimated $300,000 in high-margin gross profit
Consistent client success, with guaranteed downloads and strong targeting
~530k podcast downloads
In-depth analytics and reporting that showcase campaign and channel success
Listen Network's has not only helped Content Allies retain clients but also attract new ones. By offering a proven solution for podcast growth, Content Allies can confidently onboard clients knowing they can deliver results.
"Partnering with Listen Network has allowed us to create an entirely new revenue stream for the company, and set ourselves apart when signing new clients. The advanced targeting capabilities and extensive reach have helped us deliver exceptional results, even for clients in niche industries."
Reaching Fortune 500 Leadership with the Meta Business Innovation and Technology Podcast
One of Content Allies' notable successes was the Meta Business Innovation and Technology Podcast campaign. With Listen Network's support, the podcast reached tech-savvy leaders at mid-market and Fortune 500 companies, driving over 111,000 downloads and reaching the top 10% of earners. The contextual targeting and placement on high-intent websites like Forbes and Bloomberg were key to this success.
Altus Group Educates CRE Executives on Leveraging Technology for Business Growth
Altus Group, a leading provider of asset and fund intelligence for commercial real estate, sought to position itself as a thought leader in the industry. Nine months after launching a highly successful multi-channel campaign, the CRE Exchange Podcast was able to transition its paid promotion success to massive organic growth that eventually surpassed its paid downloads on a monthly basis.
From 61:39 Paid to Organic Downloads Ratio - 64:34 Organic to Paid Downloads Ratio
27k+
Podcast Downloads
110k+
Podcast Downloads
10k+
YouTube Podcast Views
72%
Podcast Consumption
Zendesk Positions Itself as a Leader in the Customer Experience Space
Zendesk, the leading customer experience software provider, aimed to establish a strong presence in the customer experience podcast space.
40k+
Unique Listeners
2.0k+
YouTube Subscribers
60%+
Podcast Consumption
Contextual Audience Signals
Listen Network provides business-class data, giving critical audience context and intelligence for every promoted episode. Advanced metrics like behavioral audience signals show the listener’s typical browsing behavior as it relates to the podcast episode’s content, giving critical context to thought leadership and content marketing efforts.
The Value of Listen Network for Agencies
Listen Network offers agencies like Content Allies the most comprehensive podcast advertising solution that outperforms other platforms with detailed reporting and business class data allowing Content Allies to demonstrate transparency, showcasing which companies, job roles, and industries engage with and consume each promoted episode.
With guaranteed downloads, precise targeting, and in-depth analytics, agencies can deliver exceptional results to their clients and build long-lasting relationships.
Demographic Targeting
Listen Network showcases demographic data as podcast campaigns consistently hit the target ICPs.
"The in-depth analytics and reporting provided by Listen Network have been eye-opening for both our team and our clients. We can now clearly demonstrate the value of our podcast and make data-driven decisions to optimize our omni-channel content marketing. It's no wonder our clients are thrilled with the results!"
Companies Listening
For B2B brands, podcasts go beyond content creation, they are also used for sales enablement. Listen Network promotion reaches potential customers who work for brands in targeted industries or job roles.
Engineer Innovation Podcast by Siemens targeting engineers across various industries including defense, aviation, space etc.
Takeaway: Fast, Targeted Results, Client Retention, and More Revenue
Organic podcast growth takes time. Paid promotion helps you level up client shows more quickly. Listen Network empowers agencies like Content Allies to deliver fast, targeted results, increase client retention, and grow a new revenue stream in the process.
Get great data, better retention, and more revenue from your podcast today!
Hitting your podcast KPIs is one quick email away
Contact us through the form or email us at hello@listennetwork.co